An ad featuring the Road Warrior by Etonic. The new ZO2 sockliner and the anatomical heel cradle worked together to improve cushioning and stability.
Turntec wanted this shoe to protect runners from the abuse that they might feel while out running. Turntec didn’t pan out as a company, but I think that it was due to poor management rather than a sub-standard product. Leave a comment!
An ad touting the durability of the New Balance 850.
The 850 used carbon rubber, cordura for the upper, a high density footbed, and a strong heel counter to resist breakdown from runners who were hard on their shoes. Apparently runners in this era had a fair amount of trouble finding a shoe that would last; most buyers today are not overly concerned about durability since modern shoes rarely have that problem. Leave a comment!