Retro Ad From September 1984, The New Balance 850

“Some guys eat sneakers”

An ad touting the durability of the New Balance 850.

New Balance 850 Circa September 1984
New Balance 850 Circa September 1984

The 850 used carbon rubber, cordura for the upper, a high density footbed, and a strong heel counter to resist breakdown from runners who were hard on their shoes. Apparently runners in this era had a fair amount of trouble finding a shoe that would last; most buyers today are not overly concerned about durability since modern shoes rarely have that problem. Leave a comment!