Retro Ad From March 1989, The Turntec Road Warrior

“Stop taking abuse.”

An ad featuring the Road Warrior by Etonic. The new ZO2 sockliner and the anatomical heel cradle worked together to improve cushioning and stability.

Turntec Road Warrior Circa March 1989
Turntec Road Warrior Circa March 1989

Turntec wanted this shoe to protect runners from the abuse that they might feel while out running. Turntec didn’t pan out as a company, but I think that it was due to poor management rather than a sub-standard product. Leave a comment!

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2 thoughts on “Retro Ad From March 1989, The Turntec Road Warrior

  1. Never had a pair of the the shoes, but Turntec sold the Z02 sockliners as a separate item. I was wearing Asics Gel Strikers back then and liked the control but wanted more cush. I added a Turntec sockliner and that’s the setup I ran my first marathon on. Brings back good memories!

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