Retro Ad – July 1977 – Onitsuka Tiger Spartan “B”

“Profile of a winner.”

This is from the era when Asics merged with Onitsuka Tiger.

Onitsuka Tiger Spartan "B" Circa 1977
Onitsuka Tiger Spartan "B" Circa 1977

Asics still markets some vintage-style shoes under the Onitsuka Tiger name. People in the store still sometimes call our Asics shoes “Tiger’s”, showing the lasting image it has left in some minds. Did you ever have a pair of Tiger’s? Let us know in the comments!

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