Category Archives: Shoes

Retro Ad From August 1987, The Women’s Nike Air Control

“For women who want to get back on their feet.”

A clever usage of the famous painting Whistler’s Mother, with a few tweaks of course. Advertising the Nike Air Control, specifically for women.

Women's Nike Air Control Circa 1987
Women's Nike Air Control Circa 1987

A pretty clever ad by Nike. Nike’s advertising budget must have been massive because nearly every magazine I open has a different 2-page, full-color advertisement. Leave a comment if you enjoyed the ad!

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Retro Ad From March 1989, Avia Brunch

“Does this look like it was designed for standing in brunch lines?”

Wow, a three page ad. Avia was a much stronger force in the running market during this era, and could afford to pay for this sort of advertising. I hope you have a widescreen monitor!

It features the Avia 2100 and the Avia 2090.

Avia Circa March 1989
Avia Circa March 1989

So if you enjoyed the extra-wide ad today, please leave a comment!

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Retro Ad From December 1985, Travel By Air with Nike

“Travel By Air Without Any Reservations”

This ad is pretty cool because it has 20 different shoes in it, counting the men’s and women’s variations.

It features the Epic, men’s and women’s Equinox, men’s and women’s Vector, men’s and women’s Vortex, men’s and women’s Vengeance, 2 colors each in the men’s and womens Pegasus, men’s and women’s Dauntless, Airborne, Air Edge, Axis, Sock Racer, and Zoom Air.

Nike Circa December 1985
Nike Circa December 1985

Neat to see a whole lineup of shoes like that! Enjoy and leave a comment.

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Retro Ad From November 1984, The Reebok Phase 1

“For The Motionally Unstable, Only!”

The Reebok Phase 1 seems to have been a motion control shoe by Reebok, although I don’t know the particulars on it.

The ad comically portrays runners as “unstable” and needing treatment for it.

Reebok Phase 1 Circa November 1984
Reebok Phase 1 Circa November 1984

Seems to have been a pretty good shoe. If you had a pair leave a comment! Or just leave a comment if you enjoyed the ad.

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Retro Ad From June 1986, The Brooks Trilogy

“Think of it as software for your Feet.”

Brooks actually still uses diagonal rollbar technology, a testament to it’s effectiveness.

Brooks Trilogy circa 1986
Brooks Trilogy circa 1986

This is the first example that I’m aware of where a shoe used a tri-density motion control cushioning system. Pretty cool if you ask me. We actually weren’t familiar with this shoe, but if you know anything about it, please share.

Leave a comment, as always!

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